When you are part of a movement that is being used to sell American corporate beer, you know you’ve gone mainstream. Imagine my delight when I came across this ad for Miller High Life this weekend.
We utility cyclists must be different, but not crazy in the head different as in the past. No, this ad is telling us we are more patriotic, self-reliant, and independent then our car driving brethren. We are mavericks (before Sarah Palin gave the word a bad name.) What better way to sell generic, soulless beer? At this rate, we’re going to start seeing ads soon using bicycle commuting to promote Autozone.
We’ve been co-opted, my friends. (Now I’m sounding all mavericky.) Do not be irritated; embrace it. We have reached a tipping point, and I hope we never look back.
on Nov 17th, 2008 at 10:55 am
Nice! (seriously.)
Now, all we need is the `Real American Heroes’ (which turned into `Real Men of Genius’) to take their hats off to `Mr Riding his bike to work in his business suit each morning’.
on Jul 3rd, 2009 at 10:22 am
Maybe we could get Castrol or Valvoline to endorse utility cycling next. While I am not a fan of the product, it does get me excited for winter cycling to work.