(Before we go any further, click here and start this YouTube video in the background to get you in the mood.)

I have to say I was mildly irritated with Marcus this week when he took what could have been a perfectly good Dumbest Product of the Week away from me with the $27,000 “The World’s Most Advanced Bicycle”. But rather than get mad, I’ve instead upped the ante with a $100,000 bike made of gold. Eat that, Formula 1!

The Aurumania Gold Bike Crystal Edition receives our nomination this week for sheer conspicuous consumption on the level we’ve not seen since Bernie Madoff was making record “profits” for his investors. Auramania has built a track bike with every surface covered with 24 carat gold as well as crystal along the lug lines. I know that they were trying to go for the bling factor with the crystal, but I gotta say it makes the bike more juger than Macaframa.

Much like the Neiman Marcus Christmas Book, this product makes you wonder if there are any customers left for items like this in our global recession. It seems that only global criminal masterminds like those behind the great Gladiator Garage Works Claw conspiracy have the coin to make a bike like this theirs. Auramania says their name merges the latin for gold with mania to mean “pre-occupied with gold” and that their product is “only fully accessible to those in the know.” Sounds an awful lot like my favorite Bond villain:

"Do you expect me to ride without brakes on that thing, Goldfinger?" "No, Mr. Bond, I expect you to die."

Auramania does try to enhance the value of this bike by saying they are limiting production to just 10 worldwide and that your purchase includes personal White Glove delivery anywhere in the world. For $100K, I want them to baby sit my children until they are in college while I ride around on this thing. I’m hoping they’ll throw in the $6000 gold bike rack for free to get me into this bike today.

Unfortunately, the Brooks B17 saddle is about all I can afford on that bike, though I did come across this 100 grand last night:

I’m just afraid that my 100 grand might leave a some brown marks on the “White Gloves.”

Enjoy your weekend, and get out and ride your bike.

Read the previous week’s Dumbest Product of the Week.