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Mellow Johnny’s Tour de France Launch Party Today 6-11pm

From our Weekly Events Calendar:

tdf_launch_posterMellow Johnny’s Tour de France Launch Party
Mellow Johnny’s Bike Shop, 400 Nueces St.
6pm-11pm, Sunday July 5

This event will celebrate the start of the 96th Tour in our parking lot with family activities, contests, raffles, and a viewing of Stage 1 on the big screen provided by Alamo Drafthouse. They hope to create an atmosphere that mimics the festivities surrounding the tour in France that is colorful and lively. Here are a few elements that will be implemented for the afternoon:

  • Podium photobooth – look like you just won the Tour with props such as a yellow jersey, champagne bottle, and podium girls.
  • Write the names of your favorite stages, riders, or teams all over the street with sidewalk chalk
  • Craft table with supplies to make your own tour posters – followed by a best in show contest
  • Crazy Euro fan costume contest
  • Promo caravans riding by to shower guests with trinkets, samples, and swag
  • Tricycle race and bike parade around the building
  • Hourly raffles for chances to win cool bike gear
  • French-inspired food including crepes, French fries, etc.
  • Beer, wine, champagne sold by Royal Blue
  • Music
  • Store open for business with coverage of the opening ceremonies in Monte Carlo inside

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1 Comment on “Mellow Johnny’s Tour de France Launch Party Today 6-11pm”

  1. #1 alter johnny
    on Jul 6th, 2009 at 11:40 am

    thanks a million Mell. Joh. team! that was a generous party and quite a turnout. ohh la la!

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