I’ve got to hand it to Miller. Their beer may suck, but they seem to be the most mainstream product showing bikes as legitimate, if not down right preferred transportation. First, we had biking in the snow for your High Life as a sign of patriotic duty. Now, we have an easy, downhill both ways [...]
Posts Tagged ‘tv commercial’
Why can’t our PSAs be this cool
The folks across the pond are at it again with a new ad to raise awareness of cyclists on the road.
This follows up a great PSA done last year involving guys playing basketball and someone in a bear costume. If we had PSAs like this is on American TV, we might actually get some respect [...]
Biking for Transportation Goes Totally Mainstream
When you are part of a movement that is being used to sell American corporate beer, you know you’ve gone mainstream. Imagine my delight when I came across this ad for Miller High Life this weekend.
We utility cyclists must be different, but not crazy in the head different as in the past. No, this ad [...]
Transportation cycling rising in national consciousness
And little of this is coming from the bike industry
Being the consumer driven society we are in America, television commercials often seem to be the cutting edge on the latest trends in the national conscience (One can argue they book end trends based on the number of super-duty pickup truck ads I still see.) We [...]
